As we’ve established, in the increasingly-dynamic technology universe, alliances are potent collaborations capable of igniting innovation, broadening market reach, and propelling growth. However, the linchpin to unlocking their full potential lies in identifying and nurturing aligned interests between partnering entities.

In the realm of business strategy, technology alliances have long been recognized for their potential to drive Sales and revenue growth. However, what often goes unnoticed is their primary benefit and role: they are, more than anything, Marketing differentiators.